Halal Kobe beef was introduced on MBS "Chichin Puipui".
"Halal Kobe Beef," which Tatsuya started selling for the first time in the world, was introduced on the MBS evening popular information program "Chichin Puipui."
In 2013, the number of foreign tourists visiting Japan exceeded 10 million for the first time.
Last year, the number increased by 29.4% to 13.41 million.
With the Olympics approaching, the numbers are said to be on the rise.
In addition, the five Southeast Asian countries (Thailand, Malaysia, Vietnam, the Philippines, and Indonesia), where visa requirements were significantly relaxed in 2013, have seen a dizzying increase in the number of visitors.
Among them, Malaysia and Indonesia are experiencing a rapid increase in the number of middle- and high-income earners.
What these two countries have in common is that they are “Muslim-majority countries.”
It is well known that Islam has strict dietary restrictions. It is forbidden to eat anything that is not "Halal" such as "pork" or "alcohol".
“Halal” means “permissible” or “lawful” in Arabic, and refers to foods made according to Islamic precepts.
However, in modern times, it is very difficult to judge whether the food is “halal” or not.
For example, soy sauce and miso. It does not contain alcohol when it is put into your mouth, but it is not halal because a small amount of alcohol is generated during the brewing process. For unfamiliar Muslims, it doesn't make much sense.
As introduced at the beginning, as the number of Muslim tourists increases year by year, efforts to obtain "Halal certification" by public institutions in Japan are in full swing to prevent people from accidentally eating "non-Halal food". .
Tatsuya was introduced as the world's first halal-certified meat shop to sell "Kobe Beef" in the corner featuring the various initiatives.
Of course, there are strict rules for meat, and even for beef, the slaughter method is especially important.
Mita Meat Public Corporation Meat Processing Center, which slaughters the Halal Kobe beef sold in our shop, has newly installed facilities exclusively for Halal slaughtering, ensuring a line that is completely separated from non-Halal meat, etc. doing.
In addition, not only slaughtering but also storage and transportation, it is strictly prohibited to mix with "non-Halal", so we have a freezer dedicated to Halal Kobe beef.
Although the number is still small, we will continue to devote ourselves to delivering delicious Kobe beef that is "safe" and "safe" to Muslims.
If you have any questions or requests regarding Halal Kobe beef, please feel free to contact us.
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